Arrange.WAV approached us to create visual identity that accurately reflects their positioning in the technical and live production field. We worked together to develop a brand personality that is tech-forward, but not boring.
The challenge was to create a visual representation of the digital and technical nature of the business along with building a visual brand that connects with their audiences in the worship and music industries.
The visual direction connects elements one might see in software used for producing, recording, mixing, and performing music with a vibrant, digital-forward brand expression. The colors are lively and emphatic, while the logos are clean, minimal, and crips. These two ideas come together in a balanced harmony of edgy and technical.
